Family Souk Ventures BVI was conceived and born in early 2012 as a boutique distribution company focused on representing a select group of key ‘best-in-class’ brands in the parenting industry. Extending the reach of the traditional distribution model, we act as brand managers, PR and marketing coordinators for the brands we represent and partner with.

Family Souk Ventures was formed due to the lack of brand focused distributors in the GCC and broader MENA market. We focus on managing and distributing parenting brands we believe in and products we love across the MENA region. We take our role as brand representatives very seriously and we don’t act for brands which compete in the same product area. 

Owned by Miranda Hilton and Xebec Venture Partners, and with strategic onshore distribution and service centers throughout the GCC, Family Souk Ventures is uniquely positioned to provide the right regional focus for great brands looking to expand their reach into the Middle East market.