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BeatrixNY is a New York City based company devoted to creating cool, contemporary stuff for kids. BeatrixNY products combine a childlike love of whimsy and imagination, with a grown- up sense of modern design and style. These adorable characters and colorful graphics on products are designed with a focus on simplicity, quality, & fun. BeatrixNY design products that kids will love and manufacture them so the love lasts. 

Loved and supported by celebrities all over the world, BeatrixNY has focused on children centric content for kids with almost all of its products represented by cute characters that youngsters would feel comfortable with. The great range of products made available by BeatrixNY includes lunch boxes, iPad covers, stuffed toys, wheelie bags and backpacks for both big kids and little kids, all available in your favourite BeatrixNY characters.