aden + anais was launched in 2006 by an Aussie mum in response to her fruitless search for swaddles when she moved to the United States and fell pregnant. The brand is an amazing success story now found in 63 countries and 1000s of stores. Renowned for their muslin swaddles and products, signature and iconic prints and their advocacy for safe sleeping it's the must have brand for all new parents. aden + anais may have a huge global presence but they still remain very much a boutique brand much loved by parents, nurses, pediatricians, industry experts, lactation consultants, and not to mention its huge celebrity and royal following. We pride ourselves at babysouk as being one of the first companies in 2009 to bring aden + anais to the UAE and their constantly evolving range has kept their offering fresh and unique ever since. Within their range you will always find the perfect gift for a baby shower, new baby or 1st birthday.