The Cuddledry concept was founded by Helen Wooldridge and Polly Marsh, two long term friends, now working mums. Their first product was the Cuddledry baby bath towel - now a multiple award-winner and a 'must-have' for all new mums and dads. They discovered through their own experience that learning how to take care of your newborn was stressful enough, without the extra slippery problems associated with getting your precious wriggling bundle safely out of the bath! Most baby towels are lightweight squares, which parents have to hold awkwardly under their chin or between teeth in order to have two hands free to lift baby. Helen and Polly came up with Cuddledry to make the bath exit a bonding time, not a stress! The Cuddledry baby towel attaches to the parent like an apron, so both hands are free. Lifting baby up out of the bath is easy and safe, and you cuddle and dry your baby in your arms naturally, strengthening the bond between you when baby feels most vulnerable. You don't have to think about holding a towel at all. This is the major safety advantage of the Cuddledry, but there are plenty more features to its unique design. The towel is super soft - made with bamboo and cotton, so it stays soft even after washing. The towel ensures the parent stays nice and dry, and the towel is attached to you which prevents the risk of having to move away from your baby for even a second.